Seeing this post by Kevin Roberts, CEO of Saatchi and Saatch, about our work here at GlobalGiving gave me that sense.
He discusses how GlobalGiving uses the power of an “emotional transaction” to do good in the world—by allowing people not only to provide money to a cause, but to support an idea with which they genuinely connect.
This is the spirit we hope to foster through GlobalGiving: not only should we give to help change the world, but, in doing so, we should be engaging—intellectually and emotionally—with the people, ideas, and approaches that resonate with us and mean the most.
It is among those ideas—particularly when selected from among a vast marketplace—that we’ll find the most powerful ones (the “levers,” as Bill points out) to genuinely shift people and communities towards positive social change.
That’s what GlobalGiving is all about. Thanks, Kevin, for really getting us.
