If you think the above comes from a leading foundation, that would be a good guess. But it would be wrong. It comes from a 100-yr. old company: Pepsi. They have just launched an innovative and maybe even pathbreaking initiative called Refresh Everything. As described in a post by Bonin Bough on Beth Kanter's blog," Pepsi is giving away an unprecedented $20 million in grants and inviting the public to rank the best ideas in an open vote."Our theory of social change is that new ideas are born from optimism, a curious mind and a creative spirit. We can make a difference by equipping people with the means to bring their ideas to life.
Read the whole thing here.
(We at GlobalGiving are happy to be assisting Pepsi with this program.)
