Wednesday, November 08, 2006

Simple, Part III

My recent visit to Silicon Valley illustrated vividly the degree to which it is a major engine of creativity. And one of the most important elements in useful creativity is simplicity. Earlier I blogged about Pinger and Presto, services that dramatically simplify voicemail (for everyone) and email (for some users).

The third company I met last week is OneTrueMedia. If you thought you needed a degree in graphic design and film making to create high quality photomontages and even movies with accompanying music, you were wrong. This service dramatically simplifies the whole process. You supply the photos and raw video footage, and it provides easy-to-use editing tools. You can then view the thing on the web, burn a dvd, or even download it to watch on your iPod.

Simple, simple, simple.